On today’s ESPN College Gameday. Apparently, taking dirty laundry home is now passe.
Update: It looks like the stunt netted the student over 22 BTC (over USD$22,000 currently) according to The Verge.
Update 2: The image used in the story on The Verge is a possible scam. According to this thread on Reddit, the QR code in the Verge story was photoshopped to go to a different Bitcoin wallet than the one in the ESPN story.